Marketing & Leasing


Marketing & Leasing That Actually Fills Your Home

Empty days cost real money. Our job is to make them rare – and short.

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What’s Included

Market-based rent pricing – a data-driven rent recommendation based on current comps in your neighborhood, not last year’s averages.

Professional listing photos – bright, sharp, wide-angle photos that make your home the one renters stop scrolling for.

Syndicated listings across 30+ sites – Zillow, Trulia, Apartments.com, Realtor.com, HotPads, and dozens more, plus our own live site.

Responsive showing coordination – qualified prospects get in to see the home quickly, with self-showing tech where appropriate.

Application intake and qualification – every applicant is screened against published criteria.

Lease preparation and signing – attorney-reviewed lease, all addenda and disclosures, e-signed from any device.

How We Do It

1

Rent Analysis

Before a listing goes live, we pull comps, walk the home (virtually or in person), and recommend a rent number that balances speed-to-lease with owner return. You get to approve the price.

2

Turn & Prep

If the home needs cosmetic work between tenants, we coordinate cleaning, touch-up paint, and light repairs so it shows at its best on day one. Vacant days while showing a half-ready home cost more than doing it right.

3

Professional Marketing

We photograph the home professionally, write the listing copy, and push it live across every major rental platform plus our own statewide site.

4

Leasing & Showings

Inquiries route to our leasing team. Qualified prospects get scheduled fast, showings happen quickly, and every applicant gets the same fair-housing-compliant process.

5

Selection & Signing

Once applications come in, we screen, present qualified candidates for your approval, and execute the lease with digital signatures.

Why This Matters to You

Every day a home sits vacant, you’re paying the mortgage, insurance, and utilities with no offsetting rent. National averages put a single month of vacancy at a loss equal to about 8% of your annual rental income – just from one empty month. Our marketing and leasing process is built around one goal: find the right qualified resident, fast, without compromising on quality.

What Sets Lux Apart

We price for your market – not ours.

We don’t overprice to ‘look good’ then drop later. We recommend a price that gets you leased in the shortest reasonable window, and we tell you exactly why.

We show professionally.

Our leasing team is trained in fair-housing compliance and actual property marketing – not just opening doors.

21-Day Leasing Guarantee.

If your home isn’t leased within 21 days of being show-ready at the agreed price, the next month of management is on us.

Frequently Asked

How long does it typically take to lease my home?

Most homes priced correctly and show-ready lease within 14 – 21 days. Price and condition are the two biggest drivers of speed.

Who approves the final tenant?

You do. We present qualified applicants who’ve passed screening, along with our recommendation and the reasoning behind it.

What does the marketing cost?

Nothing extra. Professional photos, syndication, listing management, and showing coordination are all included in the leasing fee at move-in. No à la carte line items.

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